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How to Hire the Right Freelance Web Designer


It's ofen considered much easier to hire a design agency over a freelance web designer. They manage the project internally so you don’t have to worry about banal details, and have a deep knowledge of the strengths and weaknesses of each member of their team. They can also be expensive, and at times less responsive than the nimble freelancer. So you want to go with a freelancer, but how do you make the hire? Where do you look? What do you look for? How do you approach them?

What Style of Designer Are You Looking For?

Web designers come in various shapes and sizes. Many specialize in one technology or another, and further, some specialize in specific visual styles or servicing a particular demographic. there are a few designers who do nothing but political sites all day, every day — and they nail the style that they are known for.


While expertise in a style can be useful, and an agency or freelancer that targets your specific area might sound great, there are some who simply re-hash the same few designs over and over again. There’s a big difference between knowing a particular style of design well and innovating within that style, and trying to make a living as a one-trick pony with under-developed skills.

Do You Want a Designer or a Developer?

There’s an assumption that is unfortunately prevalent among those who don’t work with technology on a regular basis, and that’s that there is no difference between a web designer and a web developer. That assumption is pretty close to comparing interior designers and civil engineers. There are freelancers out there who profess to be good at both, and there are some who actually are, but they’re rare. Most people who claim that they are both an incredible designer and a ninja Ruby hacker are lying through their teeth or don’t know how bad their abilities really are.

The rule of thumb is that if you need someone to make some sort of functionality work, you probably want a developer. If you need someone to make things look good and to make a developer’s interface usable by real human beings, you want a designer. If you do come across someone who says they can do both just as well as a designer and developer team, make sure you have some solid backing for that assertion from respectable people in the web world who are former clients of the individual.

What to Look For in a Designer

The most popular designers and developers get their reputation from a willingness to try and accomodate client ideas in a way that works with the design or functionality of the project — and know how to tactfully and respectfully talk a client down off the edge when the ideas get really bad. But chances are you’ll meet quite a few of the less pleasant variety during your search.

Making the Approach & Negotiating a Price

One of the great things about working with freelancers is that they’re easily approachable. Send them a message through the contact form on their website, or via the details given to you by a referrer, and you’ll generally hear back from them not long after they receive your message. Most freelancers are perpetually looking to stock up their client roster.

If you're ready contact me. Quotes are free.

We may appear to be fine arts. Not only do we provide inovative graphic design and web services, but we specialize in marketing strategies for your business.

● Competition intelligence ● Marketing planning ● Direct/variable data marketing.